Radio Volare: Il tuo momento italiano!
Ever since the college years in Milan the Italian style including Italian music has been enriching the Zündel daily life. So developing the brand of an Italian radio station was a request concert and an affair of the heart at the same time.
Radio Volare promises Dolce Vita and makes the italophile soul sing along. There is simply no other Italian song that well known and that often interpreted. Everybody just hums his favourite version automatically be it Domenico Modugnos original, or Dean Martin, Javanotti, Gianna Nannini or the Gipsy Kings. This spectrum is a true blessing for a variable and yet consistent audio branding. Visually the Mediterranean lifestyle is underlined with a shot of Loreen- and Mastroiani-Nostalgia. We all want to smell the sea, the Neapolitan pizza and a decent espresso at the first Italian service station, dont we.
We took care of naming, corporate design and the logo and appeased our wanderlust. Mille Grazie! And thanks to our italophile sparring partner Hans Knobloch.
See also: naming
See also: talking design