Versatility becomes a brand.
Volksoper Vienna is arguably the most versatile music theatre in Austria. The Volksoper is known for operettas, operas, musicals and ballet – more than 300 colourful, multifaceted and sparkling performances every year – which also cried out for a new approach: the Volksoper stands for colourful versatility.
This approach has not only been experienced by the management since the tenth season, but also by over 300,000 annual visitors, 220 singers, 100 orchestral musicians, over 100 dancers and 200 technicians, as the idea of versatility can be felt in every corner of the venue. Naturally the new corporate design is just as colourful and versatile. Colour coding the different genres not only demonstrates diversity through the rich colouring, it also adds orientation and structure. Even with a schedule listing over 300 performances, visitors can easily hone in on their favourites. After all, it is possible to present versatility as simplicity itself.

Brand development, positioning, corporate design, logo, literature and communication - Zuendel Branding has been driving the Volksoper brand since 2007.
www.volksoper.at
See also: talking design